How Old Spice showed us what a social media campaign is all about.

So what made this (ongoing we hope) campaign so successful yesterday? Here’s a quick list:

1. The campaign GAVE something great to people and didn’t ask anything in return. This was the most important aspect of the campaign, and really the exact opposite of what the Influence Project did. 2. Old Spice got an attractive actor to talk into the camera all day without his shirt on. This certainly helped. 3. They responded to a few celebrities, and then other celebrities starting lining up to get in on the act, and each of them told their millions of Twitter followers all about it. Brilliant. 4. Nearly every video was drop-dead funny – and under a minute in length, which was also key. 5. They obviously did their homework before launching this campaign, as evidenced by the celebrity tweets they referenced, so of which were two weeks old. 6. They let it grow organically – there were no press releases or conferences. Just good old fashioned word of mouth.

de originele link: http://thenextweb.com/socialmedia/2010/07/14/how-old-spice-showed-us-what-a-social-media-campaign-is-all-about

1 reactie

• Too bad sales are down

  reactie van Jeroen op 27 Juli 2010 11:37